Pushing the boundaries of custom automotive manufacturing, from bespoke race car to consumer product

BBi Motorsports builds its consumer products with the same processes it uses to create bespoke race cars.

BBi Autosport, a tuning shop based in Huntington Beach, California, specializes in modifying Porsches for motor sports—hill climbs, off-road races, ice racing, and endurance racing. For the Pikes Peak International Hill Climb up a 14,100 foot summit in the Rocky Mountains of Colorado, the BBi team designed and built a custom car from scratch. “We started with one small pipe and then from there we built a car in Fusion 360,” says shop owner Betim Berisha.

BBi translates what it learns from its race cars into high-performance aftermarket parts for its consumer-products business. Fusion 360 enables the company to prototype, test, and iterate to bring concepts from design to manufacture in a matter of days, in order to get new parts to market quickly. “We utilize the same processes for the race cars as we do when we’re building a consumer-based product that we can scale and put into production,” Berisha says. “Fusion 360 takes a grassroots motorsport shop like us and elevates us to a level playing field.”

Watch the video (3:47 min.)